Prof Olumide Jaiyeoba

Marketing and Management/Entrepreneurship

 Journal Articles:

1. Roberts-Lombard, T. Svotwa, O. Jaiyeoba & C. Makanyeza (2022) Perceived Access to Finance, Entrepreneurial Self Efficacy, Attitude Toward Entrepreneurship, Entrepreneurial Ability and Entrepreneurial Intentions: A Botswana Youth Perspective. Sage Open Scopus Publications: pp:1-18.
2. Roberts-Lombard, Mvane. A, Makhathini, D, Muller, I, & O. Jaiyeoba (2022) The Attitude and Behavioural Intentions of Muslim Fast Food Customers in a Southern African Market Environment. African Journal of Business and Economic Research, Vol. 17, pp: 7-34.
3. Svotwa, O. Jaiyeoba, Mathews, I, R. Machera, & Marandu, E (2022) Predicting Students Intention to continue Online Learning Post COVID-19 pandemic: An Extension of The Unified Theory of Acceptance and Usage Technology. Journal of Applied Research in Higher Education (Emerald Publishing). pp:1-21.
4. Makanyeza, T.D Svotwa & O. Jaiyeoba, (2021) The Effect of consumer rights awareness on attitude and purchase intention in the Hotel Industry: Moderating role of demographic characteristics. Cogent Business and Management (Taylor & Francis), Vol. 8 No. 1.
5. Jaiyeoba., Svotwa, D.T & Mornay Roberts-Lombard (2020) Precursors and Outcome of customer satisfaction/delight in Business to customer relationship in Botswana. South African Journal of Business Management. Vol. 51, No. 1., pp: 1-11.
6. Svotwa, D.T., Mornay Roberts-Lombard & Jaiyeoba, (2020) Black Friday rituals, customer perceived value and Loyalty among young adult customers in South Africa. Cogent Business and Management (Taylor and Francis), Vol. 7 No. 1: 1793523.
7. Jaiyeoba., M.Phetogo, C. Iwu & C Chekula-Mahama (2020) Examining the relationship between service quality and customer satisfaction in the public service. The Case of Botswana. WSEAS Transactions on Business and Economics. Vol. 17: pp: 579-593.
8. Jaiyeoba, O.O., Chux, Iwu., Promise Opute, Chuks Eresia-Eke, Robertson Tengeh & Olayemi Aliyu (2019) Entrepreneurship education, curriculum and Lecturer-competency as antecedents of student’s entrepreneurial intention. The International Journal of Management Education, Elsevier Publishing 1 No. 17 Issue 2 July 2019
9. Jaiyeoba, O.O & J. Iloanya, (2019) E-Learning in Tertiary Institutions in Botswana: Emerald Publishing: International Journal of Information and Learning Technology, Vol. 36: Issue 2, pp: 157-168.
10. Jaiyeoba, O.O., T. Chimbise, & Mornay Roberts-Lombard (2018) E-Service usage and satisfaction in Botswana, African Journal Of Economic and Management Studies, Emerald Publishing, Vol. 9, Issue 1
11. Jaiyeoba, O.O., T. Chimbise, Charles Makanyeza & Chux Iwu (2018) Distribution Efficiency of E-services in the Health Insurance sector: The Case of Botswana, Journal of Distribution Science Vol. 16, No. 5, pp: 5-15.
12. Jaiyeoba, O.O., Thamage, W., Opeda, F., &  Iwu, C (2017) Impact of Retail Branding on Consumer Buyer Behaviour: A case-study of Botswana’s Retail outlets, African Journal of Business and Economic Research, Vol. 12 No. 1 pp: 141-161.
13. Jaiyeoba, O.O., Kealesitse, B & Marandu, E.E (2015). Proclivity of Environmental Uncertainty and Market orientation behaviours among Botswana’s small service firms, Journal of Global Business and Technology, Vol. 11 No 1 Spring ISSN 1553-5494
14. Jaiyeoba, O.O., Kealesitse, B & Marandu, E.E (2014). Factors influencing Attitudes and Purchase intentions of Fashion Counterfeits among Batswana College Students, Journal of Business Theory and Practice, United Kingdom, Vol 2 No. 2
15. Jaiyeoba, O.O., & Opeda, F (2013). Impact of Consumer Innovativeness on Shopping Styles: A case-study of Limkokwing University Students (Botswana) Business and Management Horizons, Vol 1 No. 2
16. Jaiyeoba, O.O., (2013) Effects of Environmental munificence and market orientation Dimensions on the Performance of Small Service Firms in Botswana. Journal of Business and Economic Research Vol 3 No. 2.
17. Jaiyeoba, O.O., (2013) Revisiting the Psychometric Properties of Market Orientation scale items of Small firms in Botswana. Journal of Business and Economic Research, Vol 3 No. 2
18. Jaiyeoba, O.O., (2013) Performance outcome of Market Orientation among small service firms. Journal of Management and Social Science, doi:dx.org/10.529.
19. Jaiyeoba, O.O., (2013) Identification of Drivers and Obstacles of Market orientation among Botswana’s small service firms. Babcock University (Nigeria) Business Management Journal, Vol. 2, No.1.
20. Jaiyeoba, O.O., (2013) Testing the Applicability of Narver and Slater Dimensions amongst Small service firms in Botswana. Journal of Business Theory and Practice, United Kingdom, Vol. 2, No.1.
21. Jaiyeoba, O.O., Opeda, F & Amanze, D (2011) Market Orientation: Journey from Antecedents to Business Performance in Small and Medium Sized Manufacturing Firms in Botswana, International Journal of Business Administration, Canada.
22. Jaiyeoba, O.O (2010) Impact of Market orientation on small firms in Developing Economies: A case-study of Botswana, International Journal of Business Administration, Canada, Vol. 2 No. 3

Conference Proceedings:

1. Olumide Jaiyeoba, Ivy R Mathew, Tendai Douglas Svotwa, Edward Marandu, Robert Machera and Jomin George (2022). Extending the Unified Theory of Acceptance and Technology Use on teachers’ intention to continue online teaching post Covid-19 pandemic. International Higher Education Teaching and Learning Association Conference, (Virtual Conference), International Conference on Innovation in Basic Higher Education, Turkey. 8-11 September 2022.
2. Olumide Jaiyeoba, Tendai Douglas Svotwa, Mornay Roberts-Lombard, Botshabelo Mafatlane and Gertrude Mafatlane (2022). Testing the applicability of the Technology Acceptance Model on consumers’ intention to use e-purchasing in Gaborone in the Covid-19 era. 8^th International Conference on Business and Management Dynamics, (Virtual Conference), 8 September 2022.
3. Roberts-Lombard, O. Jaiyeoba, D. Svotwa, & K.Moono (2021) Antecedents and Outcome of Innovative Practices among Small and Medium Enterprise Service Firms in Botswana. IBC Conference.
4. Sesupo, O. Jaiyeoba, M. Roberts-Lombard, & D. Svotwa (2021) Effects of Talent Attraction, Employee Retention, Job Satisfaction and Productivity on Talent Management in Botswana. ICBMD Conference.
5. Jaiyeoba, O.O, Robert Machera, Sametsi Ditsupho & Douglas Svotwa (2020) Black Friday Orientation among Generation Y customers in Botswana. Virtual Conference for ICBMD. Cape Town, September, 4.
6. Jaiyeoba, O.O, Mornay Roberts-Lombard & Douglas Svotwa (2019) Predicting entrepreneurial intentions from entrepreneurial self-efficacy and Entrepreneurs personal characteristics: A Botswana perspective, 2^nd-4^th September, 5^th International Conference of Business and Management Dynamics: Namibian International University of Management, Namibia (Best Paper Award).
7. Jaiyeoba, O.O., Bingwa, & Mornay Roberts-Lombard (2018) Attitude and Behavioural  Intention towards Internet Banking Adoption of Generation Y customers: An Emerging Market Perspective, 4^th-7^th April, University of Witwatersrand, Wits Business School, Johannesburg, RSA.
8. Jaiyeoba, O.O., & Jane Iloanya (2018)  E-Learning in tertiary Institutions in Botswana. Apathy to Adoption”,: 17^th BOLESWANA Conference (12^th-13^th ), University of Namibia, Namibia.
9. Jaiyeoba, O.O., & Jane Iloanya (2018)  Implementation of Outcomes-Based Education in Botswana: Teachers Role, 17^th BOLESWANA Conference (16^th-17^th ), University of Namibia, Namibia.
10. Jaiyeoba, O.O., Gumbo, C & Mornay Roberts-Lombard (2018) Testing the Applicability of the Theory of Planned Behaviour on Entrepreneurial Intentions of Youth in Botswana: 12^th International Business Conference (IBC), 24^th September, Mauritius.
11. Jaiyeoba, O.O., & Mornay Roberts-Lombard  (2018) Selected Factors affecting the Adoption of Internet Banking among Generation Y customers in South Africa, 12^th International Business Conference (IBC), 24^th September, Mauritius.
12. Jaiyeoba, O.O., & Magogwe, J  (2018)  ESL University Students Attitudes Towards Using WhatsApp in Academic Writing, 4^th International Conference in Academic and Professional Communication, 9^th-11^th July, University of Botswana Conference.
13. Jaiyeoba, O.O., Brownhilder Neneh., Chux Iwu & Josephine Moeti-Lysson (2018), Impact of Leadership styles and Market orientation on small firms performance in Botswana, 4^th Biennial Conference of the African Academy of Management, Addis Ababa University, Ethiopia (3^rd-6^th January 2018).
14. Jaiyeoba, O.O., Thamage, W., Opeda, F & Iwu, C.G. (2017) Retail Branding and Consumer Buyer Behaviour, Conference Proceedings for the 1^st Entrepreneurial Conference in Bloemfontein, Free State Province, 5^th-7^th April, South Africa.
15. Jaiyeoba, O.O., & Kealesitse, B. (2017) Short Message Advertising Services and Youth Buyer Behaviour in Botswana, Faculty of Business, University of Botswana Conference, Kasane, Botswana
16. Jaiyeoba, O.O & Mornay Roberts-Lombard, C.G. (2017) Impact of Social Media on Generation Y customers in South Africa, Faculty of Business, University of Botswana Kasane, Botswana.
17. Jaiyeoba, O.O., Mornay Roberts- Lombard., & Amanze, D (2016) Servicescape and loyalty intentions among Restaurants in Botswana, Conference Proceedings for the 10^th IBC Conference in Langebaan, Western Cape Province, South Africa.
18. Jaiyeoba, O.O., & Mornay Roberts-Lombard (2016) Antecedents and Consequences of Market Orientation by Location. Conference Proceedings of the MBALI Conference, University of Zululand, Richards Bay, South Africa.
19. Jaiyeoba, O.O., & Mornay Roberts-Lombard (2016) Impact of Market Orientation on Non Economic Performance among small service firms in Botswana. Conference Proceedings of the South African Business Research, Cape Town, South Africa, ISBN 978-1-922069-95-5.
20. Jaiyeoba, O.O, Kealesitse, B & Marandu, E.E (2016) Micro Level analysis of market Orientation and Business Performance among Small Businesses in Botswana. African Academy of Management Conference Proceedings held in Strathmore University, Nairobi, Kenya. ISBN 978-0-9910650-1-1
21. Jaiyeoba, O.O, Kealesitse, B & Marandu, E.E (2015) Revisiting the Antecedents of Market Orientation among Botswana’s small service firms, A Structural Equation Modeling Approach. Faculty of Business, University of Botswana Conference held in Maun, Botswana.
22. Jaiyeoba, O.O (2015) Doctoral Consortium: Effects of Market orientation Behaviour on Business Performance of Small service firms, Held in Sobey Business School, Halifax, Canada.
23. Jaiyeoba, O.O., Kealesitse, Marandu, E.E (2014) Effects of Management behaviour and Environmental Dynamics on Market Orientation Behaviours of Small Service Firms in Botswana. Best Paper Conference Proceedings for African Academy of Management held in Gaborone, Botswana.
24. Jaiyeoba, O.O (2013) Identification of Drivers and Obstacles of Market Orientation among Botswana Small service firms, Second Biennial Conference Proceedings, Faculty of Business, Gaborone, Botswana.
25. Jaiyeoba, O.O (2011) Doctoral Working Paper: Impact of Market Orientation on the Performance of Small and Medium Sized Firms in a Developing Economy, Botswana, 1^st Biennial Faculty of Business, University of Botswana Conference held in Gaborone, Botswana.

Open Researcher and Contributor Identifier (ORCID)

0000-002-1581-1012

Teaching and Supervision

• Refer to Botho University Repository