Office of External Relations (OER) at Botho University falls under the Pro Vice Chancellor Internationalisation and Communications. The office reports directly to the Deputy Vice Chancellor responsible for Communications and is headed at (Assistant) Dean Level. OER connects the university with external stakeholders through the two sister departments being: Admissions Department and Marketing and Communications Department.
1. Admissions Department (ADM)
The Admissions Department is responsible for recruitment of students as well as acting as a liaison between stakeholders and the university in all countries where the university has a campus. ADM plans for and attends student recruitment fairs selling all programmes offered by the university on both Classroom Learning and Blended and Distance Learning modes. The office is also responsible for other key processes such students study breaks, termination and transfers between campuses, all of which are critical for student’s welfare. Among the important stakeholders that ADM interacts with are sponsorship agencies. As an extension of this responsibility, ADM, in liaison with both Information and Systems Department and Accounts Office, takes care of invoicing and payments of students’ tuition by sponsors.
2. Marketing and Communications Department (MCD)
The mandate of the Marketing and Communications Department is advertising all programme offering of the university, as well as brand management in all countries where the university has a campus. BU has robust social media platforms, including the website, FB, Instagram, and linkedIn, among others. These paltforms are used to attract learners from across the globe but with a deliberate concentration in Africa. All communication and use of the university logo passes through the MCD for verification. Hence, MCD and ADM work closely together during the student recruitment processes. MCD also manages the university contracts with clients as well as oversee the use of the university halls by the public. Other key stakeholders the office is responsible for is the media. Here MCD coordinates all media placements and ensures there is a proper public relation in liaison with the media.