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This course teaches about advertising and sales promotion. Students are taken through selecting target audiences, setting program objectives, developing and implementing creative strategies, and judging creative media. The programme emphasizes the importance of promoting one’s business as an important part of daily activities. Learners are taught the effectiveness of business promotion using tried and true sales strategies and the different promotional strategies that can be used to increase the company’s bottom line.

 

Why you should enroll

This intensive 3-day training course takes a deep dive into the various facets of Sales Promotion that are imperative for the success of a business. At the end of training the learner will have a better understanding of what Sales Promotion is and its purpose in business. They will learn practical ways in which to develop a sales promotion strategy which will leave them equipped with the skills to implement in their organization.

 

What this course offers:

These are the topics covered in the Sales Promotion Strategy training programme:

  • The Four Ps of Marketing
  • Promotion and Promotional Tools.
  • The Concept of Positioning
  • Sales Promotions, Objectives & Benefits
  • The Role of Advertising in Sales Promotion Campaigns
  • Different Types of Sales Promotions and Their Benefits
  • Consumer Promotions, Trade Promotions, Business and Sales Force Promotions
  • Segmentation – How This Can Be Done
  • Different Ways to Carry Out Promotions
  • Effective Promotion Tools for Targeting Customer Segments
  • Product Life Cycle – Different Stages & Promotion Tools to Be Used
  • Development and Implementation of a Sales Promotion Program
  • Role of a Sales Person in The Development, Implementation & Evaluation of a Sales Promotion Strategy
  • Evaluation Techniques of a Sales Promotion Strategy

 

Who is this course for?

  • Marketing Managers
  • Sales and Customer Service Executives
  • Corporate Planners
  • Business Development Specialists
  • Advertising and Brand Managers
  • Customer Service Executives
  • Key Account Managers

Sales Promotion Strategy

This course teaches about advertising and sales promotion. Students are taken through selecting target audiences, setting program objectives, developing and implementing creative strategies, and judging creative media.

FULL TIME ACCESS

/semester

Start learning today! Switch to the monthly price afterwards if more time is needed.

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