This course teaches about advertising and sales promotion. Students are taken through selecting target audiences, setting program objectives, developing and implementing creative strategies, and judging creative media. The programme emphasizes the importance of promoting one’s business as an important part of daily activities. Learners are taught the effectiveness of business promotion using tried and true sales strategies and the different promotional strategies that can be used to increase the company’s bottom line.
This intensive 3-day training course takes a deep dive into the various facets of Sales Promotion that are imperative for the success of a business. At the end of training the learner will have a better understanding of what Sales Promotion is and its purpose in business. They will learn practical ways in which to develop a sales promotion strategy which will leave them equipped with the skills to implement in their organization.
These are the topics covered in the Sales Promotion Strategy training programme: